Why Canvassing? – Donor Development Strategies

Why Canvassing?

CUMULATIVE SUSTAINER VALUE BY YEARS SINCE FIRST GIFT

Donors Acquired FY2015 – FY2020 by source

CANVASS ACQUIRED DONORS ADD LONG-TERM STABILITY TO YOUR DONOR FILE

Canvassing donors boast the highest sustainer value over time above on-air pledge, digital and Passport.
With over 70% of revenue coming from sustainers, new canvassing donors have the strongest retention rates versus those acquired via other channels.
This underscores the significance of diversifying donor acquisition strategies to enhance overall sustainability and build the health of your donor file.

DONOR AGE RANGE BY GIVING CATEGORY MSB Stations

ATTRACT THE NEXT GENERATION OF DONORS Canvassing:

Canvass-acquired donors are, on average, 10 years younger than those from traditional channels.
Canvassing connects with people who care deeply aboutc ommunity and values,including young families that directly benefit from public media.
Younger donors and families reconnecting with public media bring strong potential for long-term support.

donor-wh-2

JOB OPENINGS

Canvasser Job Openings
Field Manager Job Openings
Canvass Director Job Openings
Regional Field Director Job Openings

Contact Us

Donor Development Strategies, LLC
141 Union Boulevard
Suite 300
Lakewood, CO 80228
Phone: (720) 536-8705

info@donordevo.rainporchhosting.com